Privacy Policy

Anarix E-commerce LLC (“Anarix,” “we,” “us,” or “our”) respects the privacy of our users ("user" or "you"). This Privacy Policy explains how we process information that we collect from users of our website at www.anarix.ai (“this site” or “this website”) and the services available on our website, as well as from our former, current and prospective clients and other individuals that use our products and services or communicate with us.

Protecting your privacy and securing your business data is our highest priority. We handle all personal and operational information with the utmost care and confidentiality. Any business insights you share such as sales performance or operational metrics are used strictly to power and improve our platform. We do not analyze, interpret, sell, or repurpose your data for any purpose outside the scope of our services. Your business information stays within our ecosystem secure and uncompromised.

Most areas of our website can be accessed without sharing personal details. However, certain advanced features or enterprise services may require the collection and processing of specific user data. If such processing is not already justified under applicable law, we will always request your explicit consent.

As the data controller, we have implemented comprehensive technical and organizational measures to protect the integrity and confidentiality of all personal data processed through our systems. While no internet based data transmission can be entirely risk free, we continuously monitor and strengthen our safeguards. If preferred, you are welcome to share any sensitive information with us through alternative secure methods, such as over the phone. Your trust is important to us, and we are committed to maintaining it. If you have any questions about how your data is handled or wish to exercise your privacy rights, please don't hesitate to contact us.

Information We Collect

We collect personal information directly from you or automatically via the use of our website. We collect information to provide better services to all our clients. If you choose not to disclose specific information, we may not be able to provide optimal Services to you.

Personal Information You Disclose To Us

Personal Data: We collect your name, email address, phone number, and other contact details when you create an account or fill out our contact forms.

Payment Data: If you purchase any of our services, we only collect necessary data to process your payment if provided directly by you. We use secure payment processors and do not store your credit card information.

Data from Third Parties: When you use third party account authentication to access our services (for example, your Amazon Seller/Vendor account and Walmart Seller/Vendor account), we may receive specific information from those accounts ("Third Party Account Information"). This may include, but is not limited to, information such as your ad spend, sales, conversions, etc if you authorize such metrics. The Third Party Account Information we collect is governed by this Privacy Policy and is used to enhance and personalize your experience with our services. Certain information may be necessary to register with us or to utilize specific features of our platform.

Amazon & Walmart API: Your Amazon and Walmart data, specifically sales and SKU data and information found in Search Term Reports are transmitted back and forth between Amazon/Walmart and Anarix via a secure API. This is integral to the performance and functionality of Anarix. No data is ever shared by Anarix with a third party unless with explicit permission by you. Your Amazon/Walmart username and password are not stored locally by us.

Information Automatically Collected

When you visit or use our Website, we automatically collect information that does not personally identify you but may include details like your IP address, device type, operating system, browser specifics, language preferences, and your activity on our Website. This data helps us ensure our Website's security, supports our internal analytics, and improves user experience. We also use cookies and similar technologies to gather log data and device specific information, including location data which can be precise or imprecise based on your device settings. You may opt out of location data collection via your device settings.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we use information collected about you via the website to:

To provide, maintain and improve our website and our service offerings.
To process your inquiries or otherwise deliver customer service
To control unauthorized use or abuse of our website and our offerings, or otherwise detect, investigate or prevent activities that may violate our policies or be illegal
To analyze trends, optimize the website, monitor usage or traffic patterns and gather demographic information about our user base.
To communicate directly with you, including by sending you any newsletters, promotions and special offers or information about new products and services.
To deliver you advertising, including by serving and managing ads on the website or on third party sites and to tailor ads based on your interests and browsing history. This applies only to information collected from visitors to our website. It never involves the business data of our clients.
To help maintain the safety, security, and integrity of our Sites, application, products and services, databases and other technology assets, and business
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
For any other purpose with your consent.

Sharing Your Information with Third Parties

We never sell your personal information to anyone. We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

We may process or share your data that we hold based on the following legal basis:

Third Party Websites, Social Media Platforms, and SDKs: Our Services may include links to external websites, as well as publicly accessible social media pages, blogs, forums, and private messaging features. We do not control these third party websites and resources; thus, we encourage you to review their privacy policies before providing them with your personal information. Additionally, we utilize third party APIs and software development kits (SDKs) that may collect personal information to deliver targeted content.

Consent: We may share your data if you have given us explicit permission to use your personal information for a specific purpose.

Legitimate Interests: We may disclose your information where we have legitimate business interests in conducting our operations such as providing services you have requested, optimizing our ads and marketing strategies, and for administrative, fraud detection, and legal purposes.

Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

Vital Interests: We may disclose information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

Client Data Commitments

The business data our clients give us access to, including Amazon and Walmart account data, is used only to provide our services to that client. We do not share client data, whether individual or aggregated, with other customers, partners or third parties.

We do not gather Amazon customer, product or business data from sources outside Amazon, and we do not use scraping or third-party data tools to do so.

Data Retention and Deletion

We keep client data only for as long as it is needed to provide our services or to meet our legal obligations. A client can ask us to delete their data at any time by contacting us using the details at the end of this policy, and we will delete it unless the law requires us to keep it. See our Security and Data Protection page for how we protect data while we hold it.

Data Security

We maintain organizational, physical and technical security arrangements for all the personal data we hold. We have protocols, controls and relevant policies, procedures and guidance to maintain these arrangements taking into account the risks associated with the categories of personal data and the processing we undertake, including as appropriate:

The pseudonymization and encryption of personal data;
The ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services;
The ability to restore the availability and access to personal data in a timely manner in the event of a physical or technical incident; and
A process for regularly testing, assessing and evaluating the effectiveness of technical and organizational measures for ensuring the security of personal data.

Children’s Privacy

Anarix does not intentionally collect any personal information (such as a child’s name or email address) from children under the age of 13. Our website and services are not designed for children under the age of 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information and terminate that account. Parents or guardians who believe that their child has provided us with personal information can contact us for assistance in deleting this information.

Updating this Privacy Policy

We may change this Privacy Policy from time to time. These changes are effective immediately upon posting, so the version you are reading is always the most current. We recommend checking the effective date at the top of this page during each visit to see if anything has changed since your last review. By continuing to use our Site after updates, you are agreeing to the revised policy. You can always find the latest version by clicking on the "Privacy Policy" link at the bottom of our pages.

Contact Information

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to support@anarix.ai