Unlock growth with Amazon Marketing Cloud
Reach broader audiences, understand shopper behavior, find the right media mix, and measure the impact of your full-funnel marketing, with Anarix running AMC for you.
amc query · audience_overlap
SQL, handled for you
SELECT audience_segment, reach, new_to_brand_purchases FROM amc_audience_overlap WHERE marketplace = 'US'
Plain-English result
01
Democratizing data, one query at a time
Amazon Marketing Cloud is packed with powerful tools that, without the right expertise, can be complex to navigate. Anarix makes those capabilities accessible.
02
Simplifying AMC. No SQL required
Whether it is requesting custom queries, choosing from a library of pre-built ones, or building audiences, Anarix wraps AMC in a dashboard your team can actually use.
03
Get ahead with AMC audiences
We connect Amazon Ads signals with your own first-party data to build custom audiences that are ready for campaign deployment, not just analysis.
Six things AMC unlocks, with Anarix running it.
Discover audience insights
We merge Amazon's customer data with AMC insights to build highly effective custom audiences.
Analyse media mix
Evaluate the unique contribution of each channel and find the ad mix that matches your business goals.
Identify path to conversion
See shopper activity across DTC and Amazon for a holistic view of how customers actually convert.
Analyse purchase behaviour
Fine-tune attribution models to accurately assess the impact of each campaign and touchpoint.
Connect first-party data
Bring your own signals into AMC alongside Amazon Ads data for a fuller measurement picture.
Custom attribution
Build attribution models tuned to your business instead of relying on Amazon defaults alone.
Frequently asked, about AMC.
A secure, privacy-safe, cloud-based clean room solution in which advertisers can structure custom queries to explore measurement questions, run analytics across pseudonymized signals, and build custom audiences ready for campaign deployment.