ANARIX / PARTNER CASE STUDY
Drive Medical had an established Walmart presence, but its Supplier (1P) business remained underdeveloped, advertising was limited, key products faced Buy Box challenges, and performance was fragmented across 1P and Marketplace (3P). Anarix built a unified growth strategy aligning catalog health, pricing, Buy Box performance, inventory, and advertising investment.
Walmart 1P revenue
year over year
Combined Walmart revenue
1P and 3P together
1P share of Walmart revenue
up from 25%
Average ROAS
while scaling spend
The challenge
An established account with a dormant Supplier business.
1P business
The Supplier side remained underdeveloped and contributed a small share of total Walmart revenue.
Advertising
Investment was limited to basic automated campaigns with no full-funnel coverage.
Buy Box
Key products faced Buy Box challenges, so spend was landing where it could not convert.
Visibility
Performance was fragmented across 1P and 3P, with no single view of the business.
Where the business stood
1P share of Walmart revenue
25%
3P share of Walmart revenue
75%
Ad coverage in place
Auto campaigns only
The 1P business was the largest untapped lever in the account.
Walmart · Medical Supply
May 13 – Jul 13, 2025
Walmart 1P revenue
year over year
Combined Walmart revenue
1P and 3P together
What changed on the ground
Before, strategy, result.
Underdeveloped 1P · automated campaigns only · Buy Box gaps · fragmented reporting
Unified 1P and 3P strategy · Buy Box first · full-funnel media · weekly optimization
Our approach
One unified plan across catalog, pricing and media.
Unified marketplace strategy
A consolidated view of 1P and 3P performance, so every decision was made on total Walmart revenue rather than one channel at a time.
Buy Box optimization
Investment went only where products could actually convert, pricing, availability and Buy Box health came before spend.
Full-funnel advertising
Expanded from basic automation into Sponsored Products, Sponsored Brands and Sponsored Video coverage.
Continuous optimization
Catalog, pricing and profitability were monitored week over week, with budget moved to whatever was compounding.
The data that told the story
Headline figures come from the partner account. Points between the documented ones are interpolated.
Walmart revenue · indexed growth
1P revenue more than tripled year over year, and total Walmart revenue doubled with it.
1P share of total Walmart revenue
From a quarter of the business to over two-fifths of it.
Key takeaways
What the account taught us.
1P revenue growth once the Supplier business was activated
of Walmart revenue now runs through 1P, up from 25%
average ROAS held while advertising scaled
of 1P and 3P replaced fragmented channel reporting
What changed
Before, strategy, result.
Before
Underdeveloped 1P · automated campaigns only · Buy Box gaps · fragmented reporting
Strategy
Unified 1P and 3P strategy · Buy Box first · full-funnel media · weekly optimization
Result
+234% 1P revenue · +101% combined revenue · 1P at 42% of the business · ~6x ROAS
Since partnering with Anarix, I have seen tremendous improvements in our business. The dedication of their team to ensuring our success is unmatched as we have seen strong sales growth and dramatically improved spend efficiencies.
The numbers
Campaign period versus prior year.
Walmart 1P revenue
year over year
Combined Walmart revenue
1P and 3P
1P share
of Walmart revenue
Average ROAS
while scaling spend