ANARIX / PARTNER CASE STUDY
Mount-It! wanted to grow sales for a key product in a highly competitive category, but it was not generating enough visibility or reaching new customers on Walmart. Anarix built a phased, full-funnel media plan across Sponsored Products, Sponsored Brands, Sponsored Video and Onsite Display, paired with audience-first targeting and item-level optimization.
Online sales
vs. pre-campaign
In-store sales
omnichannel lift
New-to-brand customers
first-time buyers
Ad formats in play
SP, SB, Video, Onsite Display
The challenge
One touchpoint in a category that needed several.
Ad format
Sponsored Products only, a single touchpoint carrying the entire product story.
Visibility
The item was not reaching new customers on Walmart, so growth depended on existing demand.
Category pressure
A highly competitive electronics category where share of voice decides who gets considered.
Conversion efficiency
The reach that did exist was not converting efficiently enough to justify scaling spend.
Where the product stood
Ad formats running
1 of 4
New-to-brand reach
Minimal
Category competition
High
Coverage, not budget, was the constraint on this item.
Walmart · Electronics
May 13 – Jul 13, 2025
Online sales
vs. pre-campaign
In-store sales
omnichannel lift
What changed on the ground
Before, strategy, result.
Sponsored Products only · little new-to-brand reach · reach not converting
Phased full-funnel plan · audience-first targeting · item-level structure
Our approach
A phased, full-funnel plan around one item.
Audit existing performance
We isolated the single product with the highest growth potential rather than spreading budget across the catalog.
Build full-funnel coverage
Sponsored Products, Sponsored Brands, Sponsored Video and Onsite Display were combined into one phased plan.
Target by audience
In-market shoppers, recent buyers and high-intent audiences each got their own treatment instead of one blended bid.
Optimize by item
Top SKUs were isolated into dedicated campaigns so budget followed the items that were actually converting.
The data that told the story
Headline figures come from the partner account. Points between the documented ones are interpolated.
Online and in-store sales · indexed
Online sales more than tripled, and the same media lifted in-store sales alongside them.
New-to-brand customers · indexed
Audience-first targeting brought a step change in first-time buyers, not just repeat demand.
Why it worked
Four things that made the difference.
Full-funnel advertising instead of a single ad format
Audience-first targeting for in-market and high-intent shoppers
Item-level campaign structure around the top SKUs
Cross-channel visibility that lifted in-store sales too
What changed
Before, strategy, result.
Before
Sponsored Products only · little new-to-brand reach · reach not converting
Strategy
Phased full-funnel plan · audience-first targeting · item-level structure
Result
+221% online sales · +107% in-store sales · +250% new-to-brand customers
Anarix helped us rethink how we approach growth on Walmart, from a conversion-first mindset to a true full-funnel strategy. By unlocking visibility at the top of the funnel and executing with precision throughout the shopper journey, they turned an underperforming SKU into a meaningful omnichannel growth driver.
The numbers
Campaign period versus pre-campaign baseline.
Online sales
vs. pre-campaign
In-store sales
omnichannel lift
New-to-brand customers
first-time buyers
Ad formats
SP, SB, Video, Onsite Display