ANARIX / PARTNER CASE STUDY
Monthly total sales climbed from $36.3K in January to a peak of $174.3K in June, five straight months of month-over-month growth across travel bags, sunscreen brushes and snack boxes. Sponsored Products stayed the primary engine while Sponsored Display scaled into a major secondary contributor, expanding reach without giving up efficiency.
Total sales growth
Jan → Jun 2026
Units sold growth
Jan → Jun 2026
Ad sales growth
Jan → Jun 2026
Peak ROAS in June
up from 4.28x
The challenge
Growth that could not come at the cost of efficiency.
Single-format dependence
Almost all revenue came through Sponsored Products, which capped how much new reach the account could buy.
Three categories, one budget
Travel bags, sunscreen brushes and snack boxes each behaved differently but shared the same monthly spend.
Efficiency under pressure
Monthly ad spend needed to nearly triple, and ROAS had to hold up while it did.
Momentum had to compound
One strong month proves nothing. The plan had to produce growth every month, not a single spike.
Where the account started
Monthly total sales, January
$36.3K
Core SP investment
$5.1K / month
ROAS at baseline
4.28x
The upside was in ad formats the account was not using yet.
Amazon · Travel, beauty and food accessories
Jan → Jun 2026
Total sales growth
Jan → Jun 2026
Units sold growth
Jan → Jun 2026
What changed on the ground
Before, strategy, result.
$36.3K months · almost all revenue through Sponsored Products · 4.28x ROAS
Scale SP · expand SD · layer SB · protect efficiency month over month
Our approach
Scaling spend while expanding beyond Sponsored Products.
Scaled Sponsored Products
Core SP investment grew from $5.1K to $12.2K a month and stayed the primary growth engine throughout the phase.
Expanded Sponsored Display
SD ad sales grew nearly 6x from January to June, turning a minor line item into a major secondary contributor.
Layered in Sponsored Brands
SB spend was built out alongside SP and SD to add incremental top-of-funnel visibility.
Protected efficiency while scaling
ROAS improved from 4.28x to 6.25x even as monthly ad spend nearly tripled.
The data that told the story
Headline figures come from the partner account. Points between the documented ones are interpolated.
Monthly total sales
Five straight months of growth, from a $36.3K January baseline to a $174.3K June peak.
January versus June
The growth phase, start to peak.
| Metric | January 2026 | June 2026 | Change |
|---|---|---|---|
| Monthly total sales | $36.3K | $174.3K | +380% |
| Units sold | Baseline | Peak month | +393% |
| Ad sales | Baseline | Peak month | +261% |
| ROAS | 4.28x | 6.25x | +46% |
| Core SP investment | $5.1K / month | $12.2K / month | +139% |
| Sponsored Display ad sales | Minor contributor | Major contributor | ~6x |
Key takeaways
What's driving the growth.
layering SD and SB onto SP multiplied reach beyond what SP alone could deliver
ROAS improved even as monthly ad spend nearly tripled
of consistent increased investment produced a compounding climb
ran on one strategy: travel bags, sunscreen brushes, snack boxes
What changed
Before, strategy, result.
Before
$36.3K months · almost all revenue through Sponsored Products · 4.28x ROAS
Strategy
Scale SP · expand SD · layer SB · protect efficiency month over month
Result
$174.3K peak month · +380% total sales · +393% units · 6.25x ROAS
By the numbers
Growth phase, January through June 2026.
Total sales growth
Jan → Jun 2026
Units sold growth
Jan → Jun 2026
Ad sales growth
Jan → Jun 2026
Peak ROAS
June, up from 4.28x
Peak month sales
June 2026
Monthly SP investment
up from $5.1K