ANARIX / PARTNER CASE STUDY
Karma Organics had run ads for a full year before Anarix took over in March 2026, but the account had sprawled into hundreds of fragmented campaigns and profitability was quietly eroding. Anarix rebuilt the account from the ground up, consolidated it into a lean structure, and turned a plateau into the best month the brand has ever run.
Best month vs. prior average
indexed total sales
Avg monthly total sales
since the takeover
Campaigns active per month
down 86%
Blended ROAS
held steady while spend grew
The challenge
Scale had come from campaign count, not structure.
409 campaigns a month
In the 12 months before Anarix the account averaged 409 active campaigns, most of them narrow and never cleaned up.
ROAS drifting
Return on ad spend slid from 3.81x to 2.39x as budget spread thinner across the sprawl.
ACoS climbing
Advertising cost of sales climbed from 26% to 42% over seven months while sales stayed flat.
No architecture
There was no reach layer, no discovery layer and no brand defense, just accumulated campaigns.
The account before the reset
Campaigns active per month
409
ROAS by February 2026
2.39x
ACoS by February 2026
42%
Profitability was eroding quietly, one extra campaign at a time.
Amazon · Beauty and Personal Care
Takeover March 2026
Best month vs. prior average
indexed total sales
Avg monthly total sales
since the takeover
What changed on the ground
Before, strategy, result.
409 campaigns a month · ROAS drifting to 2.39x · ACoS at 42% · plateaued sales
Rebuild into a lean architecture · dedicated brand defense · prove efficiency before scaling
The reset
Rebuilt from the ground up, then scaled.
Consolidated hundreds of campaigns into a lean structure
March 2026 was the audit month. Fragmented campaigns were rebuilt into a clear architecture: broad targeting and keywords for reach, an auto layer for discovery, and a dedicated layer for the top-selling line.
Added a dedicated Brand Defense layer
A standalone campaign now protects branded search on its own budget. It runs at 7.91x ROAS, the most efficient layer in the account.
Proved efficiency before scaling spend
April 2026 pulled spend to the lowest point in 17 months, on purpose. ROAS hit 5.07x that month, the best in the account's history, before any budget increase followed.
Scaled spend without giving back profit
Ad spend grew 40% after that, total sales grew 43% alongside it, and cost per order still improved by 6%.
The data that told the story
Headline figures come from the partner account. Points between the documented ones are interpolated.
Seventeen months, one clean before-and-after line
A flat year, an audit month, then the best run in the account's history.
Blended ROAS through the rebuild
ROAS drifted to 2.39x before the reset, spiked to 5.07x in the proof month, then held near 3.30x as spend scaled.
The account in two numbers, before and after
Indexed metrics use the 12-month pre-Anarix monthly average as 100.
| Metric | Before Anarix | Since Anarix | Change |
|---|---|---|---|
| Avg monthly ad spend (index) | 100 | 140 | +40% |
| Avg monthly total sales (index) | 100 | 143 | +43% |
| Avg monthly orders (index) | 100 | 150 | +50% |
| Blended ROAS | 3.23x | 3.30x | Held steady |
| Blended ACoS | 30.95% | 30.28% | Held steady |
| Cost per order (index) | 100 | 94 | -6% |
| Campaigns active per month | 409 | 57 | -86% |
| Best single month (index vs. avg) | 100 | 185 | +85% |
Key insights
What the rebuild actually delivered.
best month on record versus the prior monthly average
fewer active campaigns after consolidation
ROAS on the dedicated Brand Defense layer
cost per order, a direct profitability gain
What changed
Before, strategy, result.
Before
409 campaigns a month · ROAS drifting to 2.39x · ACoS at 42% · plateaued sales
Strategy
Rebuild into a lean architecture · dedicated brand defense · prove efficiency before scaling
Result
+85% best month · +43% avg monthly sales · 3.30x ROAS held · cost per order down 6%
Working with Anarix has been a game changer. In just my second month, I've already seen a 20–22% increase in sales. They're rebuilding my website, helping grow my Amazon presence, and now expanding into Walmart and TikTok Shop.
The numbers
Since the takeover, versus the year before it.
Avg monthly total sales
since takeover
Avg monthly orders
since takeover
Blended ROAS
held steady
Cost per order
profitability gain
Campaigns per month
down 86%
Best month on record
vs. prior average